Hola, I’m Michaela,
Independent Service Designer and Product Strategist based in Barcelona.
In the past years I have helped startups, scale-ups, and Fortune 100 companies design user-centered digital services, improve customer experiences, and drive innovation that delivers real impact.
With experience leading service design and innovation projects across Asia, EMEA, LATAM, and global markets, I am driven by customer insights, powered by trends, building services with purpose for sustainable business growth.
My journey
I’ve lived, worked, and studied across the world, calling cities like Barcelona, Prague, Seoul, and Hong Kong my home. These experiences taught me to connect the dots across cultures and to see difference as a strength. They continue to shape how I lead, collaborate, and design for impact.
What I bring
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It’s your project. I’m here to help your team uncover their strengths, challenge assumptions, and think differently. We’ll bring in voices from customers, internal teams, and outside experts to co-create the best possible solutions.
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I’ve lived, worked, and studied in cities like Barcelona, Hong Kong, Seoul, and Prague. This gives me a global mindset with the ability to adapt locally. I work with teams across time zones and cultures with ease.
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I spot business opportunities almost everywhere. I listen carefully, ask the hard questions, and connect the dots between user needs and business goals.
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I’m curious and honest, sometimes brutally. Don’t take it personally, and I won’t either. I believe in working openly and tailoring the process to fit your team’s rhythm and needs.
Education & Certification
Are we a match?
I love working with people who are passionate about their craft, willing to run the extra mile to make the world a better place through what they create 🤍
✔ Startups and entrepreneurs looking to validate and match their business goals with the customer needs.
✔ Product teams that need extra support for a specific challenge for and specific timeframe.
✔ Teams looking for both hands-on help and guidance: someone who can roll up their sleeves, coach along the way, and help navigate complexity.