Hola, I’m Michaela,
I help organisations to design experiences that make people to come back for more.
My curiosity how people use products, what frustrates them, and how businesses can listen better shaped the past 8+ years of my experience across Europe, Asia, and LATAM, with clients from HP, O2, IKEA, Kiwi.com, KBC Group and Atento to fast-growing startups and universities designing the next generation of learning.
Today, I help organisations design services that are human, relevant, and grounded in customer insights, shaped by global trends, and aligned with sustainable business growth.
📍Based in Barcelona, open to collaborations across Europe
What I bring
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It’s your project. I’m here to help your team uncover their strengths, challenge assumptions, and think differently. We’ll bring in voices from customers, internal teams, and outside experts to co-create the best possible solutions.
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I’ve lived, worked, and studied in cities like Barcelona, Hong Kong, Seoul, and Prague. This gives me a global mindset with the ability to adapt locally. I work with teams across time zones and cultures with ease.
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I spot business opportunities almost everywhere. I listen carefully, ask the hard questions, and connect the dots between user needs and business goals.
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I’m curious and honest, sometimes brutally. Don’t take it personally, and I won’t either. I believe in working openly and tailoring the process to fit your team’s rhythm and needs.
Education & Certification
Are we a match?
I love working with people who are passionate about their craft, willing to run the extra mile to make the world a better place through what they create 🤍
✔ Startups and entrepreneurs looking to validate and match their business goals with the customer needs.
✔ Product teams that need extra support for a specific challenge for and specific timeframe.
✔ Teams looking for both hands-on help and guidance: someone who can roll up their sleeves, coach along the way, and help navigate complexity.