I bring experience helping clients across industries to outperform their competitors with compelling service offerings.
Healthcare & Wellbeing | Travel & Mobility | Technology | EdTech | FinTech | Retail
Digital Innovation
Growth, Opportunities & New Ventures
BPO
Led a business model innovation project to develop an internal CX department in the BPO industry, contributing to an expected revenue growth of €54 million.
CX Consultant | Business Model Innovation | BPO | 2024
Market: EMEA (Spain, Maroco) + LATAM
Hewlett-Packard
Empowered global SME’s to turn data about their business into actionable insights.
CX Discovery Lead | AI transformation | Technology | 2024
Market: global
Experiences
Loyalty & customer activation
Kiwi.com
Spearheaded the exploration of new business models aimed at achieving predictable growth through recurring revenue streams. This initiative was projected to contribute over 20% of the company's revenue within three years.
Discovery Lead | Business Model Innovation | Travel & Mobility
Market: global
Kiwi.com & Budapest Airport
Decreased minimum connection time for connected flights passing through Budapest airport.
Service Design & Research | CX & Partnerships | Travel & Mobility | Market: local
I maintain confidentiality for my clients' north star projects, and I'll do the same for yours.
If you have a specific question about my work, please reach out to me.
HCD Trainings & Coaching
Enabling teams and organisations in human-centricity.
I’ve empowered over 500+ individuals through hands-on workshops, coaching sessions, and public events helping teams and organisations embed Human-Centered Design into agile transformations and everyday practice.
I’ve worked with clients like Kiwi.com, O2 Slovakia, universities, and I’ve organised and led public events across cities such as Barcelona, Zagreb, Prague, and more bringing design thinking to diverse audiences across Europe.
Trainer Coach | HCD evangelisation | 2019 - present
Masaryk University
As a founding member and lecturer, I co-developed Masaryk University's first fully remote bachelor's program in Information Services Design, tailored for professional students.
Professional Service Design Guarantee | EdTech | 2022-present
Reflections & sharing
Thoughts on experiences, innovation & business.
Talks & Press
Freelancing in Design: UX Forum Bratislava, 2023
My Service Design Journey: article by Simona Licha, Design KISK, 2022
Mapping Experiences: UX Monday, Czech UX Association, 2021
How to Build Products and Services To Solve Real Need, CTU, 2021
Service Design Intro: UX Dinner Brno, 2020
Mentoring
Service Design Challenge, Laerdal Challenge, Mentoring team MUNI, 2024
Awarded 3rd place in international competition of 150+ teams.Individual mentoring: 2022-present
Miami Service Jam, Mentor, 2021
Public Events Organised
Barcelona Business Buddies: monthly event for solopreneurs and freelancers in Barcelona, Co-Organiser, 2024-present
Design Travel Jam: Hybrid design event from Barcelona, Zagreb, Praha & Brno, Co-Organiser, 2021
Service Design Jam Prague, Co-Organiser, 2020
Publications
"Analysis of user journey to design a mental health care service for people with anxiety symptoms" Korea Society of Design Science: 2018