Product Discovery & Strategy

Strategic discovery work to align teams, validate needs, and map future product/service direction.

O2 Slovakia

Mapped customer needs and identified strategic opportunity areas to guide the future of customer understanding and channel optimisation.

Product Discovery Lead | Product Discovery | Telecommunications | 2025
Market: Slovak

Hewlett-Packard (HP)

Empowered global SME’s to turn data about their business into actionable insights through AI-driven insights

CX Discovery Lead | AI transformation | Technology | 2024
Market: Global

Business Model Innovation & Growth

Projects focused on creating new value streams, launching internal CX units, or reshaping how businesses generate revenue.

Kiwi.com

Spearheaded the exploration of new business models aimed at achieving predictable growth through recurring revenue streams. This initiative was projected to contribute over 20% of the company's revenue within three years.

Discovery Lead | Business Model Innovation | Travel & Mobility
Market: global

BPO Sector

Led a business model innovation project to develop an internal CX department in the BPO industry, contributing to an expected revenue growth of €54 million.

CX Consultant | Business Model Innovation | BPO | 2025
Market: EMEA (Spain, Maroco) + LATAM

Service & Experience Design

End-to-end design initiatives that improve journeys, partnerships, and customer satisfaction.

Kiwi.com & Budapest Airport

Decreased minimum connection time for connected flights passing through Budapest airport.

Service Design & Research | CX & Partnerships | Travel & Mobility |
Market: Hungary

I maintain confidentiality for my clients' north star projects, and I'll do the same for yours.
If you have a specific question about my work, please reach out to me.

Training, Coaching & Design Capacity Building

Helping teams embed HCD into real-world practice through workshops, coaching, and events.

Trained over 500+ professionals through hands-on workshops, internal trainings, and public events. Organised and led HCD sessions across Europe: Barcelona, Zagreb, Prague & more.

Trainer Coach | HCD evangelisation |
Europe-wide | 2019 - present

Design Education & Curriculum Development

Shaping the next generation of designers through academic leadership and innovative education models.

Masaryk University

As a core founding member and lecturer, I co-created Masaryk University’s first fully remote bachelor’s program in Information Services Design, designed specifically for working professionals.

Professional Service Design Guarantee | EdTech | 2022-present

Reflections & sharing

Thoughts on experiences, innovation & business.